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Your Slow WordPress Site is Killing Your Google Rankings


Your slow WordPress site could be causing you to lose business. A lot of people do not realize that Google now takes the speed of your website in as a factor when it comes to ranking webpages in search results. In 2010 Google announced this new practice and basically said that they saw a trend from users who visited slow websites. The trend Google found indicated that if they showed users webpages that were slower, then the user was more likely to use a different search engine. Of course this is not what Google would prefer, thus came the decision to implement the evaluation of site speed when ranking a webpage in search results.

As most of you may know, ranking high in search results for a given keyword can drastically improve your business. Being above your competition is vital. There are a million different ways to improve your site’s ranking. Speeding your webpages up is just one. We will continually bring you more SEO tips and advice so be sure to follow us on Facebook or Subscribe to our newsletter in the sidebar. The best part about this speed issue is it has a super easy remedy. We will be focusing on WordPress based website as the majority of photographers use this framework.

Before we get into details on what you can do to improve your webpage’s speed and ranking, take a look at the info-graphic below to get an idea on how load times affect Google rankings.

websitespeedeffectsgooglerankings[Source: Quicksprout]

So what do we do?

Below I am going to take you step by step through a short process to help improve your WordPress site’s speed. Please remember this is just a drop in the bucket and you can go way further into increasing a website’s speed but the average person would not be able to accomplish these things on their own. The methods I will show you should be plenty and will be a HUGE start towards SEO success. Using these simple steps you will be able to increase your site’s speed by 50 – 100%  no problem.

Step 1 – Install WP Super Cache

  • Log into your WordPress Dashboard.
  • Using the menu on the left, put your cursor over “Plugins” and select “Add New” from the menu.
  • In the search field type in “Wp Super Cache” and hit “Install Now.”
  • You will now be redirected to an activation page, click “Activate Plugin.”
  • You will now need to navigate to the plugin’s settings page (WP Dashboard>Settings>Wp Super Cache) where you need to select “Caching On (Recommended)” and click the “Update Status” button.
  • You are now good to go. You can also test the plugin by hitting the “test” button on the plugin’s settings page. You should get 3 green “OK’s” if everything is functioning properly.

Step 2 – Install WP Optimize

  • Repeat the process in Step 1 above for installing a plugin. This time you will search for “WP-Optimize” instead.
  • Once you have installed and activated the plugin, go to the plugin settings page by clicking the “WP-Optimize” button on the left menu from your WordPress Dashboard.
  • Before you apply this plugin’s features to help speed up your site, go through and approve any pending comments that you would like to keep. Also, make sure their are no post drafts you plan on using, they may be deleted.
  • Once you have done the previous steps, you are ready to optimize your WordPress site using this plugin. You can select whichever items you would like to clean up. If you do not have any pending posts or comments you would like to keep, go ahead and check all of the items and click the “Process” button.

Step 3 – Delete Unused/Unnecessary Plugins

Deleting any unused plugins or deactivated plugins will increase the load time of your website. Every time a page of your website loads, so does the plugins. I have personally worked on WordPress sites for clients who have had dozens of random plugins they did not need or use and after deleting them it increased their load time dramatically.

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