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Canon Australia’s New Ad Challenges Photographers

Canon What Do You See

Canon Australia’s new ad never mentions photography or gear once and yet photographers are falling in love with it. As part of the “What do you see?” campaign, the ad challenges the viewer to think about their own perspective and how unique we all are.

“There are over seven billion people on our planet. That’s seven billion of us all looking at the world in our own way and no one sees it like you. What do you see?”

As a photographer, it’s a very simple and basic idea, but at the same time an inspiring one. It’s easy to forget that we all have a distinct vision. Canon Australia captured this idea well don’t you think?

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